Why Classic Designer Bags Are Beating the Market
Not Just Pretty Things: Why Classic Designer Bags Are Beating the Market
By Rafael (Peppa’s asleep, we have 12 minutes)
Let’s talk numbers—not spreadsheets and crypto graphs, don’t worry. But the kind of numbers that matter when you're eyeing that vintage Louis or Chanel and thinking, “Could this actually be… an investment?” Spoiler: yes, it could.
In the last five years the resale market for vintage designer bags has quietly exploded. According to Deloitte and BCG reports, the luxury resale sector grew 11x faster than firsthand luxury retail. Translation? People are waking up to the fact that a well-preserved Chanel flap bag is doing more than completing your outfit—it’s outpacing your savings account.
Let’s break it down:
- A classic Hermès Birkin has reportedly outperformed the S&P 500 over the last few decades.
- Chanel's consistent price increases (there were five in 2022 alone) have made vintage models from 10–15 years ago dramatically more valuable, often doubling in resale price.
- The Louis Vuitton Pochette? A few years ago it was around €400 retail. Now it’s over €1,000 if you can even find it in-store. But vintage versions? Still findable and more charming.
The beauty of vintage is that it skips the seasonal trend race. These pieces aren’t about being “in”, they’re about always being worth it. They’re part fashion, part history, part smart asset. A Chanel 2.55 from the early 2000s or a Gucci Jackie from the ‘90s? They're not just bags anymore. They’re currency in the right crowd.
And let’s not forget the emotional ROI. Because yes, the resale value is great. But so is the feeling of wearing something rare, something that’s seen decades of fashion and is still turning heads. No fast fashion item can compete with that kind of vibe.
At R&R Vintage, we see it every day: customers who come for the style but stay for the value. We’ve helped boutique owners, collectors, and even first-time buyers pick up pieces that not only elevate their look, but steadily grow in worth, just sitting pretty on the shelf (or in the crook of your arm).
So next time you’re deciding between five fast fashion items or one timeless, smooth leather icon from Hermès or Dior, think long term. Think about what will still matter five years from now.
And if you need help picking one? You know where to find us.
With love (and one eye on the market),
Ronja & Rafael
R&R Vintage – Authentic Vintage Designer Bags, Jewelry & Accessories